How to Start and Exponentially
Build Your Thriving
Commercial Maintenance System
What this program gives you:
Practical, easy-to-implement ways to start/build your commercial maintenance program
A system to exponentially grow your maintenance agreements.
Imagine never having to worry about having enough cash. No more wondering about how to meet payroll or how to fund a new truck.
Imagine having less seasonality and more consistent cash flow. No more wondering how to keep the techs busy in traditionally slower times.
Imagine a thriving, growing loyal customer base. No more wondering about how to generate new, profitable customers.
How do you do it?
With my proven maintenance growth plan. Maintenance agreements are essential for a stable, profitable HVAC company. Dramatically increase your commercial planned maintenance agreement (PMA) enrollments using a proven, systematic process.
Does this work?
Angie Hamilton, Reliance Heating and Air, Cumming, Georgia
“I achieved my entire year’s maintenance enrollment goals in the first two weeks after attending class. I’m looking forward to doing even more than I thought I could. Thank you for everything you taught me.”
Lauren Kornacki, Howell Heating and Air, Richmond, Virginia
"As a salesperson with little experience, Ruth’s instruction was the solidifying factor in my confidence to succeed in maintenance sales. She is clearly the best at what she does; if you don’t believe the awards and accolades she as accrued, her course will prove it!”
The national average for maintenance agreement enrollments is 30%. With this program, the average residential enrollment rate is 54%. A 24% increase over the national average.
Expected Outcomes
You generate, on average, two surveys per week which should result in one new or renewal maintenance agreement per week
You generate $2-$4 in service/project work for each $1 in maintenance agreements
You build increased customer loyalty, decreased seasonality, and increased cash flow
You take what you discover in this program and apply it year after year to build a thriving, profitable business and a healthy cash balance in your savings account.
Your Program
- Four on-line sessions
- Sessions are recorded so if you miss a session or want to listen to them again when it is convenient for you
- Homework prior to the first session
- Set up of tracking for the remainder of the year
Session Topics:
- Why grow a thriving maintenance program
- Foundation actions needed to get started
- Maintenance pricing
- Maintenance surveys
- Maintenance proposals
- Technician roles
- Marketing
- Office staff back up
- Follow up
- Initial sales and renewals
- Planning for the year
You also receive:
- Grow your Thriving Maintenance Program manual (all the pricing methodologies, scripts, forms for this program)
- Tracking forms and follow up
- Never Split the Difference by Christopher Voss (one of the best books on negotiating I have ever read)
You may also invest in:
- Printing forms
- Direct mail and other marketing expenses - I will give you suggestions and places to go for proven marketing materials and websites
- Website changes to incorporate maintenance into your websites
Important - Who should enroll?
- You MUST have someone, with sales ability, who can dedicate a minimum of 10 hours per week to this program. If you don’t have this person, don’t enroll in this program – it won’t work!
- You have office support to help with mailings and follow up.
Who am I, Ruth King?
Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.
Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.
She is especially proud of two partners who bought their business from their former boss when it was about $750,000 in revenues. With Ruth’s help, the business grew to about $10 million in revenues and the company was sold for $9 million in cash.
Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania. She holds a Class II HVAC contractor’s license (inactive) in Georgia. Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.
Ruth hosts the popular podcast, Contractor Cents as well as a weekly ezine.
Her latest book, 101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them will be published in Spring, 2023. Her books, The Ugly Truth about Cash and The Courage to be Profitable (#1 best seller), joined Stephen Covey, Napoleon Hill, Dale Carnegie and 33 other esteemed authors in the top 37 books start up businesses (and other business owners) should read. These books are preceded by three other award-winning books, Profit or Wealth?, The Ugly Truth about Small Business, and The Ugly Truth about Managing People.
She contributes a monthly financial column to HVACR Business as well as columns Today’s AC, and many other regional publications. Ruth is a monthly contributor to the nationally syndicated radio show, The Price of Business. She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.
REMEMBER MY TRIPLE GUARANTEE
If you do the weekly homework assignments and send them to me, then if you don’t generate at least $3,000 in maintenance agreement sales by December 31, 2022, I will give you your money back. No hassles!
How to Get Started
Click the “Get Started Now” Button
Call us at 877-520-4321
I look forward to helping you increase your cash, customers, and profits.
Ruth King
Profit & Wealth Guru